Tag Archives: Marketing
As I observed in my last blog, the end of the conventional television world is now being predicted with more urgency. How it will happen, and when, might be anyone’s guess but everyone seems to think major changes will continue to accelerate.
What has been happening, for the last few years is a major change in the way people watch episodic drama, comedy and even news magazines. They watch it when they want to watch it. This began with DVD box collections, purchased the year after a show’s first or second season, and now it takes place on the channel’s internet site or on Itunes, Netflix, or Amazon. Continue Reading »
Random Lessons in Building an Indy TV Show
We’ve all had to wear so many hats around here, at Colony Bay, that we pick up our business lessons on the fly, between producing shows. That may not be the wise way to do it, but if you look at most scripted television these days, the big boys don’t know how to do it either, so, at least for my own benefit, I’m recounting the partial truths I pick up along the way:
Entertainment is a Tremendous Bargain: When someone rounds up the money to build, say, a truck-making assembly line, you can’t imagine the end product being available to millions of people for just about nothing. Continue Reading »
Introducing, Monique Lewis!
Monique joins the “Courage” family as an associate producer and marketing coordinator.
Monique’s own “Courage” story is a little unique, in that, her family plays a “big part” in the production of the show. She is pumped to be a part of the marketing side of the program, as she believes in the vision, characters, and story.
So, do as Monique did, and spend an entire night “in” and catch the “Courage bug!”
Introducing, Nicole Riel!
Nicole is an exceptionally bright New Hampshire native.
Nicole joins “Courage, New Hampshire” as an associate producer and social marketing specialist. Nicole first heard about the show, in fact, on Facebook, and she brings great expertise and enthusiasm to the job.
Make your day (and hers) a little brighter and watch some “Courage” with the whole family tonight!
I talked to a guy in Michigan yesterday who was so excited about selling our movie, he wants to take it out and sell it to his church, his school, and even his neighborhood. He bought 30 copies of the DVD in our July deal, (a case of 30 for $99).
He did not, however, start out that passionate. “When I first looked at the DVD case,” he said, “I thought ‘bunch of guys running around in funny clothes and talking about history.’”
He went on: “I didn’t expect too much, but then I started watching and there were scenes that reached in and socked me right in the gut, that touched me. Continue Reading »
I have a humiliating confession to make. I actually allowed myself to watch the first twenty minutes of