Tag Archives: Bible
Branding With A Hot Iron
We had a meeting this week with a distributor/producer who seemed to know her business and her market, (“faith/inspiration”), very well. She said very early on she had an idea for an entertainment “brand,” along with the right people to produce it. By all appearances, she’s doing very well.
Does “Courage, New Hampshire” and “Colony Bay” have a brand?
I know there are marketing types who can ruminate with more precision on this subject, but my sense of “brand” is a signature that declares essential ingredients. Continue Reading »
The Photoshop Syndrome
Three weeks. That’s a big break in the production blog, and it
has to do with, well, production. We’re working hard to bring in the next episode by the first week in May.
On that front, there are a few cuts and transitions we’re still debating, but it’s pretty much a matter of color and music now, and it all looks pretty nice in our book.
Over the years I’ve come to warn people about what I call the “Photoshop Syndrome,” but lately I have come to believe it’s a life truth more ancient than Adobe. Continue Reading »
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